Branding
© Services / BrandingKRIJO · Cairo
A logo is one piece. A brand is the whole system.
A branding agency in Egypt that builds the whole identity — not just a logo. Strategy, visual identity and brand guidelines your team can use from day one.
Most businesses come to us asking for a logo. What they usually need is a clear idea of who they are, who they are talking to, and a visual system that holds together on a shop sign, an Instagram post and a delivery bag.
We start with the brand idea, then design everything around it: the logo, colours, type, imagery and the rules that keep it consistent. When the identity is ready, the same team can shoot it, launch it and run it on social media, so nothing gets lost between agencies.
What’s included
© Scope6 parts
Brand direction
Positioning, audience and the core idea the brand stands on.
Naming & tone of voice
How the brand speaks — taglines, key messages and writing style.
Logo design
A primary logo with secondary versions and icons for small sizes.
Visual identity
Colour palette, typography, patterns, imagery style and layouts.
Brand guidelines
A clear guide so your team and suppliers apply the brand correctly.
Brand applications
Packaging, signage, stationery, social templates and more.
How it works
© Process4 steps
- 01
Discover
We learn the business, the market and the competitors, and agree on what the brand needs to do.
- 02
Define
We shape the brand idea and direction, and agree on it with you before any design starts.
- 03
Design
We design the logo and identity, share options, and refine them with your feedback.
- 04
Deliver
You get the final files, the brand guidelines and the key applications, ready to use.
Work
Questions we get asked
What is the difference between a logo and a brand identity?
A logo is the mark. A brand identity is the full system around it — colours, typography, imagery, tone of voice and the rules for using them — so the brand looks the same everywhere it appears.
How long does a branding project take?
It depends on the scope. A logo refresh is faster than a full identity with packaging. We share a clear timeline with the proposal, before any work starts.
How much does branding cost?
Every quote is built on scope: what you need designed, how many applications, and whether you need strategy and naming. Tell us about the project and we send a proposal with a clear breakdown.
Can you refresh an existing brand instead of starting over?
Yes. Many projects are a refresh: we keep what people already recognise and fix what holds the brand back.
Can you also launch the brand?
Yes. The same team handles photography, video, the website and social media, so the new identity goes live in one consistent launch.
Building a new brand, or fixing an old one?
Tell us what you need. We reply within 24 hours.
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