How to prepare for a brand photo and video shoot

Build a shot list around the required outputs. A website banner needs a different composition from a vertical reel. Confirm formats, lengths, locations, talent, products and approvals before the shoot, and agree which shots are essential.

A simple moodboard aligns lighting, styling and tone. Share brand guidelines and references with everyone involved, and plan time for setup and changes. Keep a named decision maker available so feedback does not interrupt the schedule.

After filming, review edits against the brief. Check captions, music permissions, colour, sound and export sizes. A considered production plan helps one shoot support multiple channels while keeping the work visually connected.