How your website and social media can work together

Match campaign messages to a relevant page. Someone who clicks an advertisement for a service should land on information about that service, with clear examples and a useful call to action. Keep the mobile experience simple and avoid asking for more information than you need.

Plan website and social content together. A useful article can answer a customer question in detail, then become a carousel, a short video or a caption that links back to the full explanation. Prioritise original, helpful material over publishing for volume alone.

Measure the journey, including enquiries and the quality of those enquiries. Review content, page clarity and campaign targeting together. This helps you identify practical improvements without treating followers or traffic as the only measure of progress.